When I was in Germany with my wife, one of the things I wanted to buy was a genuine Swiss Army Knife. The Swiss Army Knife is a really cool pocket knife that has all kinds of tools attached to it. It seems it can do anything!
However, no matter how cool the Swiss army knife is, would you use it to remodel your house? Having a one-size-fits-all, general utility tool is great, but it also has its limits. When I am doing a bigger job, I prefer to use specialized power tools.
When you build a website for your business, what tools do you use? Many small business owners hire a “jackknife” to create their site — the one guy in a garage who does the design work, the programming, the copy editing, the server setup, and the SEO.
The “jack of all trades,” like the Swiss Army Knife, may be an inexpensive “tool” that can get you out of a jam. Yet experienced business owners understand that a truly effective website is built by a team. No one person can be good in all the different skills needed to build a website that is your #1 employee.
To your success!