It was a dark and stormy night. Snoopy sat atop his doghouse as thunder rumbled in the distance. Occasional flashes of lightning lit up the dark sky and silhouetted the trees behind him.
Hunched over his typewriter, Snoopy stared at the page in front of him. With a sudden spasm of his paw, he crumpled the paper and tossed it to the ground. Woodstock edged closer to him and laid his head on Snoopy as the first drops of rain began to spatter on the rooftop next to them.
Snoopy was discovering what thousands of other authors already knew — writing is hard. Or, more specifically, good writing is hard. (Bad writing is fairly easy to produce.)
It’s the same with search engine optimization. And online marketing. Bad marketing is easy. Good marketing is hard work. Good web design is hard work. Good SEO is really hard work.
Most of us who are reasonably well educated can tell the difference between bad writing and good writing. We might even be able to explain it to someone else. Even though we could not write a great novel if our lives depended on it. That’s okay. You don’t have to be a novelist to appreciate great writing.
However, how many of us have studied enough about web design, or search engine algorithms, or SEO, to know what will work or what will not? That’s why when you go to invest in your marketing, it pays to get some expert advice.
To your success!