The Dairy Council of California came up with a great ad concept, “Great cheese comes from happy cows….Happy cows come from California.”
In fact, the premise is true, and has been validated by numerous studies of dairy production with different methods of cattle husbandry. Happy cows DO give better milk.
One thing you’ll notice about great ad agencies is that they practice the same thing with their designers. The designers have flexible hours, casual dress codes, and lots of perks that don’t apply to the other employees at the organization. In fact, management tends to coddle the designers. Sometimes it seems they get treated better than the CEO!
The reason for this is that great design is a creative process, and creativity disappears when people are unhappy. Sure, any competent designer can bang out something that “looks good” no matter how they feel. But truly great design that makes people want to buy from you? That requires a creative “spark of genius” which won’t happen unless the designer is happy.
The next time you hire a designer, remember the happy cow principle. You may end up with some fantastic cheese!
To your success!