One of my clients is a home builder. Another company had been doing his search engine optimization, without results.
He switched to working with us for his search engine optimization. Within a few weeks, he began getting phone calls from his website. However, most of the calls were not his ideal clients.
He did high-end, custom work and most of the people calling him were not looking for that quality of work. So, we spent several months getting his website positioned and optimized until the right people started to find him.
The next year, his business doubled from new sales from his website.
Should you immediately do something different with search engine optimization? If your business serves people locally, it might be worth looking into.
To your success!