Steve Johnsen

Personal and corporate growth for business owners, executives, coaches & entrepreneurs

  • Home
  • Coaching
  • Consulting
  • About
  • Blog
  • Contact

Job titles and website performance

by Steve Johnsen Leave a Comment

Share this:

In a survey of Web Designers, the #1 previous job title was Graphic Designer. Not too surprising. Where it got interesting: the #2 previous job title for Web Designer was Waiter.

The advances in software have made it so that anybody with a computer can become a web designer almost overnight. They simply buy a piece of software that can churn out websites-in-a-can, fill in the blanks and spit it out live on the Internet.

I do know people who are making a living selling those kinds of websites to small businesses.

That said, if it’s your website we’re talking about, you have to ask yourself, do you want to hire a former waiter with a piece of software? Or do you want to work with a team of people who all have 20 years experience in the industry, who build high quality websites that actually make a lot of money online?

The websites we’ve built bring in over $10 million a year for our clients and we’re growing. We’re adding to that every day because we have a fantastic professional team. Interestingly, none of us have been waiters.

To your success!

Filed Under: Websites & Internet marketing

One way for your website to create trust

by Steve Johnsen Leave a Comment

Share this:

A website can create trust and get a handshakeOne of the benefits of having a professionally designed website involves the “wow” impression when people land on it. And, there’s another more subtle, but perhaps more important, benefit.

Studies have shown that often people will decide whether or not they trust a company based on the design of their website.

Most people are not consciously aware of what creates this feeling of trust. Yet, when they’ve been surveyed after viewing professionally designed sites that give a positive impression, the trust ratings were higher than for non-professionally designed sites.

This means that when a prospective customer visits your website, they will make a decision (unconsciously) about whether or not they trust you as a service provider or as a company.

To your success!

Filed Under: Websites & Internet marketing

Which type of website fits your business?

by Steve Johnsen Leave a Comment

Share this:

When a prospective client asks me about updating their website or creating a new one, I first learn which type of website will best fit their business.

  1. Placeholder Website

The placeholder website demonstrates to the world that you’re in business. Some people will not hire you unless you have a website. If you want a website for that purpose, it can be basic and needs to look decent.

  1. Branding Website

The branding website reassures people about who you are and reinforces your sales process. When someone is considering hiring you, they will often check out your website first. The prospective client may have seen your advertisement, met you at a networking event or been referred to you. Ideally, the website engages the prospect and moves them forward to contact your company. (More on this next week.)

  1. #1 Employee Website

The #1 employee website functions as your #1 employee. This website brings in a steady stream of leads or a steady stream of sales from people who are searching online. When prospects find your website, ideally they then decide to connect with you through the website.

The #1 employee website can also serve as your #1 employee if it helps you manage their client relationships or if it reduces the workload for other employees.

Three Levels of Investment

  • For a placeholder website, you will want to minimize the cost.
  • If you need a branding website, then you will want to invest enough to create a “wow” that moves the prospect to contact you.
  • If you want a #1 employee website, the investment will probably be part of your ongoing marketing budget.

What about your website?

If you are considering updating your website or creating a new one, which of these three types will best serve your business?

To your success!

Filed Under: Websites & Internet marketing

Web copy that sizzles

by Steve Johnsen Leave a Comment

Share this:

Two of the key components that make up a good web design are the visual design and verbal design. For your potential clients, the visual design is the first impression they have of your company. And, the verbal design (the “copy,” or content) is what will actually compel them to take action.

However, when building the site, it’s hard to create the visual design without first having good copy in hand. Both the visual and verbal design must work together to deliver a consistent message.

What causes people to struggle the most in creating a new website is the copy. For many of us, writing is hard, and writing about yourself is harder. Then to have to do it in lay terminology, without using insider jargon, is harder still.

The following short list of questions has helped many people overcome the barrier of getting started writing their copy. When answering the questions, allow yourself to brainstorm. Then from there, you can narrow down your answers again and again until they are clear and concise.

Who are my audiences? What would they be searching for to find me? What are they really looking for? What do they care about?

What do I bring? Rather than simply describing what you sell, consider what the benefit or value is to your customer.

What do I want? Think about both your short- and long-term goals, and what you would like to have happen when people visit the website.

What are some stories about people who have experienced a particular challenge that my type of product/service has helped?

If I had to pick the strongest asset of my business that serves the needs of my clients, what is it? What would be the second and third?

What is my call to action? (Examples: calling you, emailing you, making an online purchase, referring someone to your site, etc.)

Often, success in accomplishing something lies in the questions themselves. When you take the action step of answering these questions, you will have the raw material you need for developing effective and great website content.

To your success!

Filed Under: Websites & Internet marketing

How to get the most out of your website design

by Steve Johnsen Leave a Comment

Share this:

More often than not, I see people putting the cart before the horse when designing their website. To determine the visual design of your website, you want to keep two key things top of mind.

What is the ultimate purpose of your website?

Are you selling a widget? Or, do you sell a high-end professional service? Or, rather than selling anything outright, do you simply want to present a polished and professional image? More than anything else, this is what gets missed most often in web design: The goal is not (merely) to look good; effective design is created to accomplish a goal.

Who is your audience and what do they expect?

What do you know about your audience, your prospective clients or customers? What are they looking for? What are their expectations? What do they want to see (perceive) when they come to your website? What will it take to really stand out from your competition?

It’s easy to become subjective about designing your business’s website. Yet it’s not about you. You must step out of your own shoes and into those of your prospective customers. They will make or break your business with their reactions and actions (or lack of actions) when visiting your site.

Once you have determined the site’s purpose and lined it up with an understanding of your clients, you are then ready to design. You can now make all design decisions with the goal of communicating that purpose to your prospective clients or customers.

To your success!

Filed Under: Websites & Internet marketing

Sharpening the Ax

by Steve Johnsen Leave a Comment

Share this:

If I had eight hours to chop down a tree,
I’d spend six sharpening my ax.

– Abraham Lincoln

I often have business owners tell me that they need a website without having thought about why they want it. Over the past 21 years of creating and optimizing websites, I have found that there is an important prerequisite to building a successful website.

Before beginning to develop or overhaul your website (or any other marketing platform, for that matter) it’s critical to define your website’s purpose:

  • What do you want your website to do?
  • How is it going to help your business reach its objectives?
  • How does the website fit into your overall business plan and marketing plan?
  • What is the key message you must communicate on the site?

Once visitors are on your site, what do you want them to do? You will want to identify a primary purpose (and possibly a secondary and tertiary purpose).

Do you want them to:

  • Buy products from your site?
  • Call or email you about your services?
  • Subscribe to your list?
  • Download certain information?
  • Read and respond to your blog?

Write down clear answers to these questions. Then, and only then, you are ready to proceed to writing and designing your website.

To your success!

Filed Under: Key distinctions, Marketing, Websites & Internet marketing

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • Next Page »

Having a clear goal is not the same as having a strategy.
***
Steve Johnsen

Get Steve in your inbox

    First name:
    Email address:



    Follow Steve on Facebook

    What people
    are saying


    “I have benefited so much from my work with Steve. He is such a mixture of heart, talent, and incredible intelligence, that he gets you clarity with such rapidity and ease. On one particular session where I was rather down, I opened up to a rather personal and very raw space with him. He made me perfectly comfortable to share what I was thinking and feeling. And at the perfect time, using my experiences shared on previous sessions, he asked the perfect question that shifted everything. I would recommend Steve's coaching to help you with whatever you want to accomplish. Steve is the real deal! I would recommend him to anyone committed to improving their business, themselves and their lives.”

    – Carla O'Brien
    Founder, Coach Carla LLC

    “Steve is an excellent coach. He has the ability to listen deeply, reflect honestly, ask challenging questions, and help clients view life from a new perspective....[Steve] helped me unwrap some unconscious limiting beliefs from long ago about money. For the first time I was able to see how I’d been limiting my business growth because of my discomfort with growing wealthy. Once I became aware of that belief I was free to make new choices. On to prosperity!...[Steve] is simply a great coach with outstanding listening skills.”

    – Joan Hoedel, MA, RN, CPC
    Blue Dragonfly Coaching, Missoula MT

    “I’ve been working with Steve for the past four months, and on a scale from 1 to 10, his integrity is a 12. His professionalism and dedication are at the same level also.”

    – David Talon
    Chief Strategy Officer & Partner, iGrowth Strategies

    More...

    Check out Steve’s recent posts!

    Growing Your Business with Online Reviews

     There is a huge opportunity to use online reviews to grow your business, … [Read More...]

    The Impact of Online Reviews

    The impact of online reviews on your business This is the first of a two-part … [Read More...]

    Buying leads – is it worth it? (and how to make it more profitable)

    Buying leads can be a great way to get some sales in the door quickly, but there … [Read More...]

    © 2025 Steve Johnsen. All rights reserved. · Steve Johnsen theme by Cloud Mountain Marketing.