When a prospective client asks me about updating their website or creating a new one, I first learn which type of website will best fit their business.
- Placeholder Website
The placeholder website demonstrates to the world that you’re in business. Some people will not hire you unless you have a website. If you want a website for that purpose, it can be basic and needs to look decent.
- Branding Website
The branding website reassures people about who you are and reinforces your sales process. When someone is considering hiring you, they will often check out your website first. The prospective client may have seen your advertisement, met you at a networking event or been referred to you. Ideally, the website engages the prospect and moves them forward to contact your company. (More on this next week.)
- #1 Employee Website
The #1 employee website functions as your #1 employee. This website brings in a steady stream of leads or a steady stream of sales from people who are searching online. When prospects find your website, ideally they then decide to connect with you through the website.
The #1 employee website can also serve as your #1 employee if it helps you manage their client relationships or if it reduces the workload for other employees.
Three Levels of Investment
- For a placeholder website, you will want to minimize the cost.
- If you need a branding website, then you will want to invest enough to create a “wow” that moves the prospect to contact you.
- If you want a #1 employee website, the investment will probably be part of your ongoing marketing budget.
What about your website?
If you are considering updating your website or creating a new one, which of these three types will best serve your business?
To your success!