Steve Johnsen

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I Feel Your Pain!

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“I feel your pain” is a phrase that many people associate with Bill Clinton (although I haven’t been able to track down the reason). Now I would like to use it too. Earlier this year I got the opportunity to sympathize even more with my clients!

As many of you know, I just finished a major kitchen remodel in our house. In February I hired a contractor who had come highly recommended by a friend. After we paid him a substantial deposit, he came and did a few days of work, then took off with our money. During the few days he was here, he managed to:

  • Connect a makeup air duct to the heat vent
  • Install hardwood in the wrong place, and leave a huge bump in our floor by putting the flooring over some scrap wood
  • Construct a door frame out of drywall without studs behind it
  • Install light switches with live wires hanging out of the wall

…and those are just the highlights. The damage caused by the work he did do was about as bad as the stolen deposit. In short, an absolute nightmare.

In the middle of this nightmare, I was sharing with a friend how I felt:

  1. Upset, because I had been burned by a dishonest and incompetent contractor
  2. Confused, because I did not know the best way to proceed from there, and
  3. Fearful of making another wrong decision.

And as I was sharing these things, I realized that this is probably how many potential clients feel when I first meet them.

The fact is, many of the people I meet are also upset, confused and fearful. Many have also been burned by an unethical or incompetent web developer. They are confused, because they don’t know what to do to make their website successful, and they are fearful of making a wrong decision.

I know it is of little use for me to say, “Trust me; I’m honest,” when people have been burned in the past. However, I CAN say, “I feel your pain.” I really do understand how it feels!

I can also say, “Come see what we have actually done for other clients just like you, to actually make their website work for them.”

Happy Labor Day everyone!

To your success!

Filed Under: Business coaching

3 things to avoid when promoting your website

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One of the keys to making your website your number 1 employee is actually getting people to your website. Although there are a lot of methods being promoted for getting traffic to your site, here are a few to avoid.

1) Link Directory Submitter

Sure, your Google ranking is affected by who is linking to your website. However, that doesn’t mean that more is better. Link Directory Submitter is bad news for a lot of reasons. First, if your website goes from no inbound links to 2,000+ overnight, don’t you think Google is smart enough to figure out it was done by a software program? And as soon as they do, they will discount all the links. Second, you are known by the company you keep. Not only will it not help your website to have 2,000 inbound links from a Chinese spam farm, it will actually hurt your ranking to be associated with them. A quality link-building campaign is a lot of work, but well worth the effort.

2) Buying canned content

Yes, Google likes to see fresh, relevant content on your website every week. But what they hate to see is the same content repeated on hundreds of different pages. One sure way to get your website de-ranked is to post the same articles that are being sold to lots of other people. If you’re going to blog, hire someone to actually write the content, or better yet, write it yourself.

3) Buying a bunch of domains

Back when a lot of people still had not heard of the Internet (Yes, Virginia, I’m old enough to remember those days), when someone wanted to find a product or service, they would simply type it into the address bar. (JoethePlumber.com anyone?) It made sense then to register a bunch of search-term domains and point them to your site. Nowadays, people use a search engine to find what they want. And, contrary to popular belief, having a bunch of domains pointing to your site has no value for search engine optimization. In fact, if they are pointed incorrectly, you can even hurt your search engine ranking. So, save your $20 and go buy your spouse some flowers instead.

These three methods of “driving traffic” are persistent myths, but myths nonetheless. To learn more about how to actually get good rankings and real traffic to your website, here are some posts that may help.

To your success!

Byte to Byte with Steve Johnsen
3 Things to Avoid When Promoting Your Website

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Filed Under: Podcasts, SEO, Websites & Internet marketing

Play Full Out

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Work is a game. Life is a game. And the harder you play the game, the more fun it is.

A year or two ago, when I was in really good shape, my brother and I would play pickup basketball with our youth group. We never cared about the score; my brother and I made sure that all the players got to handle the ball, regardless of skill level. We never argued over the points, and we cheered when the opposing team made a good play. But we always played to win, because that meant playing FULL OUT, and that was when the game was fun.

Why is it that so many people enjoy watching the Olympics? What is it about these performances that is so emotional? Because something in us responds when we see people playing the game as if their lives depended on it. It’s a beautiful thing to see people leave everything on the field, playing their hearts out, playing FULL OUT. The thrill of victory…The agony of defeat…But beautiful to watch either way.

It’s the same reason why so many people wait until the end of the season to watch the playoff games. Teams with a lot of heart, playing FULL OUT, giving everything they have. For some reason, human beings were designed to live their lives that way, and when we see it happening, we cry, we laugh, and we cheer.

We also know that those who are playing on that level have invested a lot of work, a lot of training, to get there. They don’t become world class overnight. We appreciate the years of dedication and hard work that have gone into achieving their dream, because deep down, secretly, we long to live the same way ourselves.

Why not start today? Can you be world class in your business? Wouldn’t it be fun to try?

To your success!

Byte to Byte with Steve Johnsen
Play Full Out

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Steve Johnsen, MBASteve Johnsen is an SEO specialist, marketing strategist, business coach, and the Founder of Cloud Mountain Marketing. He is also the author of the Amazon #1 best-seller, 5 Easy Steps to Make Your Website Your #1 Employee.

Filed Under: Business coaching, Business inspiration, Podcasts

No greater love

by Steve Johnsen Leave a Comment

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Often, when I consider all the blessings that we enjoy, I thank God that I live in a time of freedom and relative peace, in the greatest nation on earth with the highest standard of living that any society has ever enjoyed. Yet on each Memorial Day weekend, I am especially moved to thank the many men and women of our nation’s armed forces who have given their lives to make this all possible.

From the Revolutionary War soldiers who marched barefoot in the snow at Valley Forge, to the soldiers who died defending Baltimore and Fort McHenry, to the entire towns of young men who fell at Gettysburg, Chickamauga and Antietam, to the soldiers who endured ambush and torture to protect settlers from the Jicarillas and Apaches, to those who blistered from German mustard gas at Amiens, to the brave men who stormed the beaches at Normandy so that their comrades could take Europe, to those who stopped the advance of Communism in Korea and Vietnam, to U.S. Navy Seal Danny Dietz Jr. from Aurora, Colorado, who after being shot five times in the neck and torso, continued to fire at the Al Qaida terrorists until he could fire no more, more than 1.3 million service men and women have died protecting our country from its enemies.

 

No greater love

In the Gospel of John, Chapter 15, Jesus said, “No greater love can a man have than this, that he lay down his life for his friends.” On this Memorial Day, let us remember those who were truly our friends.

To your success!

Filed Under: Uncategorized

Three words that guarantee failure

by Steve Johnsen Leave a Comment

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There are three words you can use that guarantee failure in just about any endeavor, including both business and personal life.

My friend Gary Barnes (who happens to be one of America’s leading business coaches) does an exercise in his boot camps. He asks everyone in the audience to put their pen on the table, and then instructs them to try to pick it up. Most people figure out after 2-3 times how to follow the instructions correctly—“Trying” to pick up the pen is not the same as actually picking it up!

Darren Brown, the English stage hypnotist and magician, mystifies audiences using the same words. He explained in a rare behind-the-scenes documentary interview that when he gets people in a hypnotic state and tells them, “Try to stand up,” or “Try to lift your hand,” or, “Try to remember your name,” they cannot stand or move their hand or say their name. The reason is that the subconscious mind knows that the word, “Try,” is a command to fail. This seems amazing to the audience looking on, because they generally do not make that connection.

The words, “I will try,” sound very positive, but in fact are a code for, “I am not committed to seeing this happen.” If I ask a client to send over the headshots for their new website and they say “I will try,” I know that it will never really happen. Remember when Luke Skywalker’s spaceship was stuck in the swamp? Luke thought it would be too hard, so when Yoda told him to get it out of the swamp, he said “I will try.” In the immortal words of Yoda, “Do or do not. There is no try.” Gary Barnes has created a new icon:

Try Zone

I have almost no sense of balance and even less grace on my feet. (If you see me on the ski slopes, get far, far out of the way!) When I was a freshman in college, I took an ice skating class. I was determined that I was going to learn to skate, or else break some bones in the attempt. At the end of the course my teacher told me, “Steve, I’ve been teaching ice skating for 18 years, and I have never had another student who fell down as much as you.” But despite all the falls during the learning process, I was skating, and enjoying it immensely!

To your success!

Byte to Byte with Steve Johnsen
Three words that guarantee failure

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Filed Under: Business coaching, Key distinctions, Personal development, Podcasts

Michelangelo and Web Design

by Steve Johnsen Leave a Comment

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Michelangelo Buonarroti (1475-1564) was considered to be one of the greatest artists of his day, and has been considered so ever since. Some of his most famous works, the Pieta and David, were made when he was only in his twenties. His crowning achievement, though, may be the work he did not want to do.

In 1508, Michelangelo began painting the ceiling of the Sistene Chapel at the request of Pope Julius II. Michelangelo maintained that he was not a painter. All he wanted to do was sculpt statues. But the Pope was pretty persistent, and eventually Michelangelo agreed to paint the ceiling “for God.” It took him four years of physically exhausting work to complete it.

One thing that Michelangelo insisted on was that he would only do the ceiling if the Pope let him paint it in his own way. In fact, the Pope had hired five other skilled painters to come be Michelangelo’s helpers. Whenever they came to the chapel, though, they found the doors barred and locked. Eventually they gave up and went back home.

This is a common characteristic of many great artists. You can tell them what you want done, but don’t tell them how to do it. And they don’t want any help with their art.

Great designers operate the same way, because they are artists. Great designers are emotionally invested in their work, because good design IS art. Art with a purpose, yes, but art nonetheless. If you want to control the process of your web design, don’t hire an artist. Hire a run-of-the-mill graphic designer. There’s a place for that. Sometimes you just want someone who can execute your vision. But if you want something great, if you want a design that really makes a statement, then hire a great artist and then turn him or her loose.

Also, be sure to give really good directions up front. If your web design must incorporate photos of your store and management team, that is not something to stick in after the fact. Likewise, the time to rewrite the copy is before the design is started, not after it’s finished. If you commissioned a painting of a landscape, and then after it was done asked for a lake painted in the middle, you would lose the inspiration and the creativity. In the same way, a web design as a work of art needs clear parameters and then inspiration with freedom of movement. Otherwise, it becomes production work and not great art.

To your success!

Byte to Byte with Steve Johnsen
Michelangelo and Web Design

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Steve Johnsen, MBASteve Johnsen is a marketing strategist, a business coach, and the Founder of Cloud Mountain Marketing. He is also the author of the Amazon #1 best-seller, 5 Easy Steps to Make Your Website Your #1 Employee.

Filed Under: Graphic design, Podcasts, Websites & Internet marketing

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