The Gallup Corporation developed a strengths assessment that ranks people’s strengths out of 34 factors. When I finished the test and got my results, I was really disappointed that they didn’t tell me what to do with the info. What all the people exactly like me were doing with their careers.
Then I did the math. Looking at only the top 5 out of 34 strengths, there are 33,390,720 possible combinations, and only 8 or 9 people in the United States who might share my same top-5 strengths profile. If we look at all 34 strengths in order, there are 295,232,799,039,604,000,000,000,000,000,000,000,000 possible combinations and a 0% chance that anyone in the entire world has the same strengths profile that I do. Even of the handful of people who share my top-5 strengths profile, none of them have the same 22 years of education that I do, the same investment in ongoing coaching and training after school, the same business and life experience that I have, or the same creative talents that I possess. What the Strengths Finder shows us is that there is only one of me in the world. And there is only one of you.
There is also a limited amount of your time. So if you want your life to make the most possible difference in the world, it makes sense to spend your time serving those who value it highly. Serving those who value your ideas enough to take action on them. For maximum impact, you can spend this limited, unique, extremely valuable resource (you) on those who will get a huge benefit because they value what you do.
Steve Johnsen is a marketing strategist, a business coach, and the Founder of Cloud Mountain Marketing. He is also the author of the Amazon #1 best-seller, 5 Easy Steps to Make Your Website Your #1 Employee.