The best time to think about how you’ll get people to your site is before it’s ever built.
What strategies will you use to bring people to your site? For some types of businesses, social media may be effective. For others, social media may not work that well. Personal service businesses may drive traffic to their site through an effective content marketing strategy, or through offline activities like speaking engagements and networking. For most businesses, some level of search engine optimization will be necessary to maximize the website’s earning potential.
Understanding your target client and their shopping habits will go a long way toward determining how to best “market” your website.
Steve Johnsen is a marketing strategist, a business coach, and the Founder of Cloud Mountain Marketing. He is also the author of the Amazon #1 best-seller, 5 Easy Steps to Make Your Website Your #1 Employee.