An expense is something that you have to have in order to be in business. An investment is something that pays you back more than you put into it.
Many business owners I encounter do not consider their website as an investment. Even fewer consider it as a high-return investment. If your website is not doing anything for you, this makes perfect sense. However, businesses whose website is merely an expense are missing out on a huge opportunity.
Smart business owners are always looking for ways to invest in their businesses. When you develop your website as your #1 employee, almost by definition it is providing a great return on your investment.
When building a website for your business, focusing on cost can lead to a site that does not do much. Focusing instead on what the site can do for you results in decisions that just might make your website a really smart investment.
Steve Johnsen is a marketing strategist, a business coach, and the Founder of Cloud Mountain Marketing. He is also the author of the Amazon #1 best-seller, 5 Easy Steps to Make Your Website Your #1 Employee.