A website, and more generally, Internet-based technology, is the most cost-effective method of marketing for most small businesses. It also usually delivers the best return on your investment.
You can generate more leads or sales with your marketing dollars when you invest in a good website. In addition, the leads you generate and the customers you bring in are self-qualified.
These leads have already stepped up and identified themselves as being very interested in your product or service. The beauty of a system that brings in qualified leads: it gives you more time to do what you do best.