It’s no secret that for your business to be successful, you must have a clearly defined goal. In fact, your goal should be the reason for everything you do as a business. Yet too many business owners find themselves challenged to clarify their goals. They get into the habit of running the business in a “ready, fire, aim” fashion, which is a recipe for disaster.
One prime example is when a business hires a web developer to build (or re-build) a website. In many of these situations, the business knows it needs a website, but the web developer fails to identify exactly what the business’s goal is, and the way in which the website will help achieve that goal. The result? The business often invests a significant amount of time and money in a website that doesn’t actually do anything for the business—it doesn’t drive traffic, convert audiences, or make money for the business.
With just a few days left until the start of the new year, I challenge you to put some focused energy into clarifying what your business’s goals are, and to be very specific. What kind of sales increase do you want to see three months into next year? How many more customers do you want to have six months into the year? What kind of lift in referrals do you need to realize by the end of next year?
The time is now to define your business’s goals, and then to determine how to build a website (which is arguably the most essential marketing tool a business has) that leads you toward achieving that goal…a website that becomes your #1 employee.
To your success!