You have a product or service that can make other people’s lives better. You’re passionate about it. And yet does it sometimes seem that you’re the best-kept secret in the country?
Dr. Jonas Salk wasn’t afraid to promote his cure for polio. Actually, his vaccine wasn’t necessarily the best solution. Dr. Albert Sabin was working on a live polio vaccine at the time, that was more effective than Salk’s. But because Dr. Salk promoted his cure, thousands of lives were saved.
Maybe you’re not in the business of curing polio, but don’t you make people’s lives better?
For example, I’m not “just” in the business of building websites. Ineffective marketing is listed as the #4 cause of business failure. By building websites that get found online, bring in new customers, and actually make money for the business, I am improving the quality of life for the entrepreneur, and his or her spouse, children, employees, customers, vendors, employees’ families, vendors’ employees, etc.
How about your business? How many lives do you impact? How can you improve your customers’ lives? What would your business success mean to your family? Your employees?
With that much on the line, don’t you owe it to them to have a website that is effective at growing your business?
To your success!