A man was driving his SUV through the Sonoran desert when it suddenly quit. No matter what he did, he could not get the engine to start. However, there were a few buildings only about a mile up ahead on the road, and fortunately, one of them turned out to be a service station.
As he walked into the service station, the man shouted out, “Please help! My SUV is stalled on the highway, and I have to be in Tucson by 5:00.”
The owner of the service station put his tool box in the back of his truck, and drove the man out to where his SUV was stalled. After listening to the starter and checking a few things under the hood, the service station owner pulled out a small hammer and rapped sharply on a particular spot on the engine.
Immediately after, the man was able to start his car again. The service station owner handed him a bill for $100.
“What?!” the man shouted. “$100 for tapping with a hammer?”
Without saying a word, the service station owner took the bill and wrote out an itemized list:
Tapping with hammer: $1
Knowing where to tap: $99
Occasionally I have had people come to me for help with their website who seem to only want free advice. After asking lots of questions and talking with me for hours, they decide to “do it themselves” or to shop around for a cheaper vendor. I wish them luck. They could have gotten even more information in a few minutes with a Google search. But information is not what makes your business grow. It’s knowing how to use it. And that’s what makes an expert’s help really, really valuable.
To your success!
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