One of the things I talk about in my upcoming book is that a good website is well-designed in four dimensions. For a website to be successful in actually making money for the business, it should be well-designed visually, verbally, functionally and technically.
No one person can be excellent in all four of these areas. Hence, the best websites are built by a team, not by an individual. And not just any team, but a team of people that are each really good in their respective areas.
Too often I see a site that is good visually, but not functionally, or a site that is laid out well, but has all kinds of barriers to getting indexed on Google. And yes, there are sites that are done poorly in all dimensions….
To your success!