It’s been quite a few years since we Denver Broncos fans have gotten to see our team play in the Super Bowl. And we’re certainly psyched up; my whole family can’t wait to watch the magic happen. I found myself wondering this week: what has worked this season? What has finally made the Broncos one of the two best football teams in all the world again?
For many people, two words come to mind: Peyton Manning. Certainly that’s a big factor. It’s undeniable that he’s been a great gift to the other players on the field. But beyond Manning’s record-setting season made up of near-flawless play (not to mention his remaining a quintessential class act, both on and off the field), I think the real factor in their success is Team.
The fact is, one man doesn’t win the game. It takes a team. One of the reasons Peyton Manning is such a great quarterback is that he really knows his teammates, and he leads the team in a way that caters to each one of their strengths.
As many sports movies would show us, what makes a team successful is more than hard work or talented players or a great coach. Whether you call it “team spirit” or camaraderie, there’s something magical that happens when a team pulls together to work toward a common goal, and the net result is a whole that is far, far more than the sum of the parts. This year, the Broncos are a cohesive Team made up of the best-of-the-best in their profession, and this is what is responsible for their success.
When you think about it, a website is a lot like a football game. There’s no way one person can build a really great website; it requires a lot of people with different skills working together. But I know of a lot of website projects that have failed when someone merely brought together a group of talented individuals. For a website to be really successful, it requires a Team.
As I look toward the Super Bowl and ponder the Broncos team, I am reminded again why I really appreciate our team at Cumulus. Each member of our team is committed to a common goal (in our case, building high-quality websites that drive real profitability for your business), and we are made up of the highest-caliber “players” in our respective fields. As a result, we have a unique team spirit, a high trust in one another, an unparalleled commitment to smart planning, and near-flawless execution. Without our Team, we would not be the best in the business.
Whether you’re pulling for the Broncos or the Seahawks this Sunday, I wish you a great weekend!
To your success!
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