A while back, a friend came to me for help redesigning her e-commerce website. Her current site wasn’t producing much. So I spent quite a while exploring what were her goals for the business and for the website.
I discovered two things. First, even though she wanted to sell products online, her real goal was to get her product onto the shelves of the large chain stores. Second, she had a dream of building up the business to sell it so she could retire.
As we were meeting and talking, I noticed she had a really cute product.
She shared with me that whenever she showed the product to someone, people on the other side of the room would perk up and say, “Oh! Can I look at that?” I realized we needed to showcase her product and her product’s personality on the website.
We designed the e-commerce site with an eye toward our real goal of branding and showcasing the product to catch the attention of the large chain store buyers. The following week after we launched the website, she went to a trade show and came home with $130,000 – $140,000 in orders for her product to go on store shelves.
Several of the buyers mentioned to her that they were really impressed with the website. She went on to get the product onto the shelves in PetSmart. Then she got a call from Bentonville, inviting her to develop an OEM product line for Walmart.
Within two years, she had sold the business and retired to her dream home in Utah.
How can you apply this to your business? First, we must identify the real goals for your business. Once we know that, we can design your website to achieve those goals.
To your success!