Not all website code is created equal! If you’ve read my book, 5 Easy Steps to Make Your Website Your #1 Employee, you know that there is good code and bad code. Search engines easily read good code and those pages show up in search results. Bad code looks like gibberish to search engines, so pages with bad code don’t tend to show up in search results.
One of my clients, Myrna, became a client after paying a major search engine optimization company (who shall remain nameless) for 9 months without results. She wondered why she wasn’t showing up at the top of Google.
When I looked at her website, I found that it not only wasn’t showing up at the top, but her web pages weren’t even indexed at all in Google. That meant that her web pages weren’t in Google’s database and couldn’t show up anywhere, at all, in any kind of search results.
Her business was in a fairly small niche in the travel industry. I could see that if her code were readable, good code, she wouldn’t even need SEO because she would be found organically. Instead of SEO, we rewrote her code, made her site design a bit neater and moved her web hosting to a much better server.
Within a week, her business was showing up on page 2 in Google for all her target keywords. Within a couple of weeks, it was showing up on page 1. It typically doesn’t happen that fast, but because of her small niche, a simple rewrite of her code and a change of her hosting was all that was needed.
Does your website code need to be rewritten? If your site isn’t showing up on the first page of Google for your target keywords, it’s definitely worth a look.
To your success!