You’ve written copy for your website that speaks directly to your prospective customer. Your website design beautifully represents the look and feel of your brand. Next, you must make sure that your website is easy to navigate.
When people have a hard time finding what they’re looking for on a website, not only will they be frustrated with the website, but also with the business. Not a good first impression.
Even if your website is well-designed and well-written, but your new customer can’t find where they need to go on your site, you will lose customers before they become customers!
So, what can you do to ensure easy site navigation? First, make sure it’s obvious what you want people to do when they get to your website. Next, use common sense when you build your navigation bar. The tabs should be self-explanatory and clearly direct visitors to the other pages.
Put yourself in the shoes of your prospective customer. What would they need to see in order to get where they need to go?
To your success!