Hello again. Happy Spring! Here in Denver we’ve been having temperatures in the 60s and 70s, the trees are greening up, and early flowers are starting to bloom.
As sometimes happens with business owners, I got so busy with clients this quarter that I let my writing go into hibernation. And although I’m even busier now with a client waiting list, with Spring on our doorstep, I am rededicating myself to writing to you weekly.
So, let’s talk about your business. People still come to me regularly with the perennial request, “I need a website.”
The truth is, though, you don’t need a website. What you actually need is a profitable business. Your website is simply a tool to make your business profitable.
For your website to work as a profitable business tool, it must accomplish three things:
- Get found by your prospective clients.
- Present a professional, polished image and message to those prospective clients.
- Convert those prospects into customers, making money for your business.
It might be useful to assess your website using that list as a tool: On a scale of 1 to 10, how would you rate your website on each of those three areas above?
- 1 means your website does not have anything close to a professional, polished image and message for your prospective clients.
- 5 means it has a bit of a professional and polished image and message.
- 10 means prospective clients contact you for your help and tell you how meaningful and relevant your message is to them.
Once you have a clear assessment, you can formulate your own “Spring planning” action steps.
To your success!