Myth: Good design isn’t needed if you’re already at the top of search engine results.
Well, I would say that, actually, both are needed!
Hi, this is Steve Johnsen, and I want to talk about this idea that you don’t need good web design if you’re already showing up at the top of search engine results. The reality is that these are two separate things, and actually both are needed.
Using your website to get you business, to get you new customers, is actually a two-step process.
The first step is, you have to get found. When people go online to search for a service provider, you want them to find you. You want them to find your website. But once they click on that link and come to your website, then your website needs to connect with them emotionally and convince them to either pick up the phone and call you, or come into your store location, or fill out the contact form, or however it is that they get in touch with you to start doing business with you.
And that is a function of design.
Good web design makes an emotional connection with people. It causes them to trust you and to trust your brand. It makes them want to do business with you. So actually, you need both. You need to be at the top of the search engine results so that people can find you, and you need good web design to make that emotional connection with people so that once they come to your site, they’re wanting to do business with you.
Steve Johnsen is a marketing strategist, a business coach, and the Founder of Cloud Mountain Marketing. He is also the author of the Amazon #1 best-seller, 5 Easy Steps to Make Your Website Your #1 Employee.