Several times over the past few months I’ve been reacquainted with the experience of working night and day on projects, only to find that there is still more and more to be done. Time is a precious resource. And our capacity to get work done is also measured.
Traditionally, we are taught that with much hard work we can make our dreams reality. However, many of us in the business world have found that hard work that is not constantly being refocused will never yield satisfactory productivity. So we dare not go on aimlessly lest we burn out and give up. But we also dare not let things go uncared for. So what is the alternative?
Work smart.
Now, I know this is not a new thought for most in the business world. But it is a principle that must be refreshed in our minds again and again. We just gravitate toward the to-do list until we are sucked into it and overwhelmed. Until someone comes and reminds once again to step back, take a deep breath, and refocus ourselves on the big picture.
What are your goals? Are they to be “busy” all the time for the sake of being busy? Or is it in your mindset that you want a business plan where you are so in control that your feet are up on the desk and your business is actually WORKING FOR YOU?
I recently hired a new general manager, and after two months of work I began to notice this very malady setting in on his work environment. After talking for some time both he and I realized that it was that time again to step back, look at the big picture, reassess, and pick up the task again of learning to work smart.
I hired a general manager because I wanted someone working alongside me that would take my company’s interests as his own and work toward our goals together with me. Well, maybe it’s not time for you to hire your general manager yet, or maybe you have three managers who are as busy as you are, but you–like the rest of us–are still looking for that perfect employee to work alongside you to build your business.
There is another kind of employee that can “work smart” to help you build your business: your website. When done right, your website works for you nonstop, without vacations, without sick days, never goes to the competition, and can outsell the best businessman. Your website can work hard AND works smart. Is your website your Number One Employee? If not yet, give us a call.
To your success!
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