Aaron Franklin runs one of the most popular barbecue joints in Texas (a state where people are serious about their barbecue). The barbecue industry is extremely competitive–and secretive–and you’d think that Aaron would keep his recipes to himself. But unlike most of his peers, Aaron freely shares with the world his recipes, his techniques, and everything about what he does.
http://www.youtube.com/watch?v=VmTzdMHu5KU
What Aaron knows is that although the recipe is important, the real secret to an awesome barbecue is the chef. Even though he gives his secrets away, people still line up for blocks to buy his meat.
Building a website that actually makes you money is much the same way. I can freely share my process and my website success formula, but it still makes a huge difference who is building the site.
How about in your business? What are you really awesome at that no one else can replicate? Be sure that you’re sharing it with the world on your website.
To your success,
Steve Johnsen